Ericson & Saether AB was founded by Magnus Ericson and Hans-Jörgen Saether in 1990. Both with many years experience of the shoe business. In fact, Magnus, the fifth generation in his family working with shoes. Hans Jörgen, the fourth generation.
Before starting E&S they worked together in the Bata Shoe Organization for several years. They decided to start up on their own when Bata closed its business in Sweden. At that time brand thinking began to become more noticeable in the shoe sector. Their visionary initiative and wide contact network gave Ericson & Saether the niche required to grow into a strong footwear company.

Some important Company landmarks:

1991 – E&S introduced children's shoes with Walt Disney characters. 
1995 – E&S gains the license to manufacture shoes for kids with Astrid Lindgren’s character Pippi
            Longstocking.
1996 – Ericson & Saether A/S, Norwegian subsidiary, starts up. 
1997 – E&S takes over the business of Pauli Riihilahti Oy, Finland. 
1998 – E&S gains the Scandinavian license rights for Hush Puppies. 
1999 – E&S opens permanent showroom in Bella Center, Denmark. 
2001 – E&S starts selling to retailers via the Internet. 
2003 – Introduction of Hush Puppies Shop-in-shop Concepts. 
2005 – Three employees enter ownership of E&S together with Hans-Jörgen.
2007 – E&S introduce Jackpot, InWear and Cottonfield shoes on the Scandinavian market as a distributor.
2008 – E&S gains the license for Moomin for the Scandinavian market.
2008 – E&S opens a representative office with two employees in Guangzhou, China.

2009 – E&S starts selling the BXY for children and Soft Comfort concept for woman on the Scandinavian
            market.
2010 – E&S starts selling the VALONTANO concepts for men and gains the license for Strawberry
            Shortcake for the Scandinavian market.